Relationship Between Online and Offline Social Capital:Evidence from a Social Network Site in China

摘要：

　　This study explores the impact of Social Network Sites (SNSs) usage on the formation of online bridging and bonding social capital,and the relationship between online and offline social capital.It is hypothesized that use of SNSs forms online social capital and online and offiine social capital are positively correlated.A Chinese SNS,Renren,is studied specifically.Social capital scales and personality measures were adapted from existing literature to develop a questionnaire and a survey of 183 students was conducted in a university in China.Regression analyses suggest a strong positive relation between use of SNSs and online bridging social capital.Online social capital is demonstrated to be positively correlated with offline social capital.User extraversion is shown to predict certain use behaviors but its interaction effect with SNSs usage is not significant.Discussions about the theoretical and practical implications of the findings are provided.

关键词： social network sites social capital usage behavior

作者: Mochen Yang Xunhua Guo

作者单位: Research Center for Contemporary Management,Key Research Institute of Humanities and Social Sciences at Universities,School of Economics and Management,Tsinghua University, Beijing 100084, China

会议类型: 国际会议

会议名称: The Twelfth Wuhan International Conference on E-Business(第十二届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 513-522

在线出版日期: 2013-05-25（万方平台首次上网日期，不代表论文的发表时间）