Special Seminal:Factors that influence Online Purchasing of Luxury goods in Wuhan

摘要：

　　Consumer purchasing behavior of luxury goods in physical store is affected by various factors.There also exist factors that influence purchasing via online shopping.Through integrated analysis of these two kinds of factors,we can find factors that influence purchasing of luxury goods via online shopping.Questionnaire survey and quantitative analysis are needed measures in the research.

关键词： linear regression luxury goods network marketing

作者: Jingfeng Yin Lingyuan Cui Luochen Yang Mingjie Hu

作者单位: School of Economics and Management, China University of Geosciences, Wuhan, 430074, China

会议类型: 国际会议

会议名称: The Twelfth Wuhan International Conference on E-Business(第十二届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 523-529

在线出版日期: 2013-05-25（万方平台首次上网日期，不代表论文的发表时间）