Cultural Recontextualization in E-business Web Design:A Socio-cognitive Model

摘要：

　　This paper contributes to our current knowledge about culture and e-business Web design by investigating Amazon and Taotao,two leading e-business platforms based in America and China respectively.It is revealed that the forms of cultural reification in the two Webs include categorization,representation and structuration.All of them vary from culture to culture and this variation can be captured by a recontextualizing model.Furthermore,the recontextualizing process is also found to be mediated by the ideologies prevailing in the e-business community.In conclusion,some suggestions are made for further exploration in the Web designers ideology work.

关键词： Cultural Recontextuaiization Web Design Ideology

作者: Caishun Zhong

作者单位: College of Foreigu Languages, Jiangxi Normal University, Nanchang, 330029, China

会议类型: 国际会议

会议名称: The Twelfth Wuhan International Conference on E-Business(第十二届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 552-559

在线出版日期: 2013-05-25（万方平台首次上网日期，不代表论文的发表时间）