Price dispersion under the Adverse Selection Environment in E-Commerce Markets

摘要：

　　The price dispersion means different prices for same goods.In the Internet economy,many economists reckon that the price dispersion in the e-commerce markets should descend along with the dropping of search cost.However,the correlative empirical studies reach a contrary opinion:there not only exist price dispersion in the e-commerce market,but also has larger dispersion degree than the traditional market,thereby gaining a ‘price paradox that is inconsistent with traditional economic principle.Based on the adverse selection Perspective,this paper puts up a new interpretation about the price dispersion in the e-commerce markets.Actual data from five online markets in China serves as a case study to help analyze the characteristics of the price dispersion.Finally,the paper probes into resolving approaches eliminating and decreasing price dispersion in order to raise the business efficiency in the e-commerce markets.

关键词： price dispersion adverse selection ‘lemon problem price discrimination

作者: Yong Pan

作者单位: School of E-Commerce and Logistics management,Henan University of Economics and Law, Zhengzhou, China

会议类型: 国际会议

会议名称: The Twelfth Wuhan International Conference on E-Business(第十二届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 632-639

在线出版日期: 2013-05-25（万方平台首次上网日期，不代表论文的发表时间）