The Study on Factors Influencing Personal Internet Banking Customers Loyalty

摘要：

　　Customers Loyalty is important to internet banking.Customers Loyalty is not only involved in the survival of internet banking,but also the revenue of intenet banking.This paper studies the factors influencing personal internet banking customers loyalty.The model of loyalty of internet banking is constructed on the basis of theoretical research and chinas reality.And the model is tested by LISREL8.7 and SPSS17.0.

关键词： Internet banking satisfction loyalty switching costs word-of-mouth

作者: Dai Zhuo Zheng Xiaoting

作者单位: School of Busines,Jiujiang University,Jiujiang city,P.R.China

会议类型: 国际会议

会议名称: The Twelfth Wuhan International Conference on E-Business(第十二届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 713-720

在线出版日期: 2013-05-25（万方平台首次上网日期，不代表论文的发表时间）