A Portfolio Pricing Model and Contract Design of the Green Supply Chain for Home Appliances Industry Based on Retailer Collecting
From the perspectives of the operational objectives of the green supply chain management and in consideration of its economic efficiency,social and environmental impact as well as its unique characteristics,this paper examines the pricing issues of the green supply chain for home appliances industry by using game theory and contract coordination theory.Considering the influences of the effective recycle behavior of the used home appliances to the whole supply chain,the paper proposes a game model for the portfolio pricing for the wholesale,retail and recycle price based on retailer recycling model.Then a revenue and expense-sharing contract model is designed to improve the game effects,by allocating both total revenues and expenses related to the manufacturing,retailing and recycling operations in the green supply chain among all participating players,thus maximizing the profits and effectiveness of the supply chain as a whole.The pricing models presented in this paper provide a practical and theoretical guidance for home appliances enterprises in making pricing decisions and supply chain contracts.
green supply chain, green supply chain management portfolio pricing decision-making, revenue and expense-sharing contract, home appliances industry, game model
Ai Xu Zongqing Zhou
International Business Faculty, Beijing Normal University Zhuhai, China College of Hospitality and Tourism Management, University of Niagara, USA
国际会议
The Twelfth Wuhan International Conference on E-Business(第十二届武汉电子商务国际会议)
武汉
英文
822-832
2013-05-25（万方平台首次上网日期，不代表论文的发表时间）