Closed loop Supply Chain Price and Advertising Coordination Decision

摘要：

　　With the impact of the advertising for both market demand and recycling,on the condition of manufacturer recycling,studied optimal advertising,products wholesale,retail price,members of the supply chain profits and the overall profit of the closed-loop supply chain of three modes which are manufacturer recycling and retailer recycling while manufacturer advertising and centralized recycling advertising decision-making.At last we made comparative analysis,sensitivity analysis and simulation for the three models.

关键词： Advertising Closed-loop supply chain Game

作者: TAN Jian WANG Xianjia

作者单位: School of Management Science and Project Management, Guizhou University of Finance and Economics, Gu School of Economics and Management, Wuhan University, Wuhan 430072

会议类型: 国际会议

会议名称: the 25th Chinese Control and Decision Conference(第25届中国控制与决策会议)

会议地点: 贵阳

会议语种:英文

页码: 3570-3575

在线出版日期: 2013-05-01（万方平台首次上网日期，不代表论文的发表时间）