Influence of the Relationship Quality, Relationship Behavior on the Relationship Performance of Real Estate Enterprise
This article is based on the theory of customer relations management with the features of the real estate market,which studies the influence made by the relationship quality,relationship behavior on relationship performance of the real estate enterprises.This paper puts forward trust variable to reflect the relationship quality,and the compliance,contract control,positive word-of-mouth and opportunistic variables to reflect the relationship behavior,also puts forward the relationship performance to represent the performance of the real estate enterprises.People built the model about the relations among relationship quality,relationship behavior and performance of the real estate through the analysis of relations among variables,and also puts forward that trust in relationship quality has positive effects on compliance and word-of-mouth in relation behavior,while has passive effects on the contract control behavior opportunistic behavior.These effects have positive impact hypothesis on the performance of the real estate enterprises.
Relationship Quality Relationship Behavior Relationship Performance The Real Estate Enterprises
Yaohua Shang Xin Yang
Xian University of Architecture and Technology, Xian 710055, Shanxi, China Xian University of Architecture and Technology, Xian 710055,Shanxi, China
国际会议
the 25th Chinese Control and Decision Conference(第25届中国控制与决策会议)
贵阳
英文
1654-1658
2013-05-01（万方平台首次上网日期，不代表论文的发表时间）