Behavior Prediction of Telecom Consumers’ Choice with Packages Based on Improved Nested Logit Model

摘要：

　　Traditional nested logit model assumes that the consumers are complete rationality when predicting the choice of consumer behavior.But in actual,consumers are often limited rationality.Reference dependent model analyzes the consumers’ behavior with limited rationality,and it extends the value function of prospect theory in multiple attributes.This paper will improve the traditional nested logit model based on reference dependence.We will consider multiple attributes and multiple reference points,and predict the choice behavior of telecom consumers with limited rationality about packages.Finally,in the example analysis,we will utilize the actual data of some telecom operator to analyze the original and improved models.Through the nested logit regression analysis using software STATA,the results will verify the effectiveness of the improved model further.

关键词： Nested Logit Model Reference Dependent Model Reference Point Choice Behavior Predict Limited rationality

作者: Yunhui Miao Jiafu Tang Gang Qu

作者单位: School of Business Administration, Northeastern University, Shenyang 110819;School of Management, Li College of Information Science and Engineering, Northeastern University, Shenyang 110819 School of Business Administration, Northeastern University, Shenyang 110819

会议类型: 国际会议

会议名称: the 25th Chinese Control and Decision Conference(第25届中国控制与决策会议)

会议地点: 贵阳

会议语种:英文

页码: 1688-1692

在线出版日期: 2013-05-01（万方平台首次上网日期，不代表论文的发表时间）