A Precision Advertising System Based on Data Mining

摘要：

　　With the lnternet development,advertising becomes more convenience for advertisement provider.More and more advertisements immerge on the Internet.But,these advertisements are not based on the users needs; everybody on the internet can see the same advertisement.So this paper introduces a precision advertising system based on data mining,it can meet different users to see different types of advertising content.It also introduces the key algorithm of system realization.

关键词： precision advertising data mining na(i)ve bayesian classifier

作者: Songtao Shang Chu Qiu Quan Qi Kaihui Mu Bo Wang

作者单位: High performance computing center Communication University of China Beijing,China

会议类型: 国际会议

会议名称: 2013 2nd International Conference on Computer Science and Electronics Engineering(ICCSEE2013)(2013年第二届计算机科学与电子工程国际会议)

会议地点: 杭州

会议语种:英文

页码: 762-765

在线出版日期: 2013-03-22（万方平台首次上网日期，不代表论文的发表时间）