Research on co-branding strategy in new materials industry

摘要：

　　In many areas of business,brand joint has been used for many large multinational corporations.This article,firstly,it reviews the evaluation factors for brand joint.Then,it reviews the brand joint feedback effects.Then,it reviews the relative contribution factors of brand joint problems.Finally,it stated the business opportunities to the new materials industry brought by the co-branding strategy.

关键词： brand joint feedback effect relative contribution

作者: Gen Wang Weiyu Chen

作者单位: School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070

会议类型: 国际会议

会议名称: 2nd International Conference on Advanced Materials and Engineering Materials(第二届先进材料与工程材料国际会议)(ICAMEM2012)

会议地点: 北京

会议语种:英文

页码: 767-770

在线出版日期: 2012-12-16（万方平台首次上网日期，不代表论文的发表时间）