Mass Customization in the tourism industry of China

摘要：

　　Since entered 21st century,the development of great potential for mass customization production mode have been all walks of life study and practice.And our country tourism industry is still faced with rigid management mode,operation with high cost problem.This paper briefly analyzes the significance of the mass customization production mode and features,tried to put the mass customization applied in tourism industry,hope for our country tourism enterprise application mass customization production mode to provide some help.

关键词： Mass customization Tourism Production mode Service demand

作者: Zhao Han Guoping Cheng

作者单位: School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070

会议类型: 国际会议

会议名称: 2nd International Conference on Advanced Materials and Engineering Materials(第二届先进材料与工程材料国际会议)(ICAMEM2012)

会议地点: 北京

会议语种:英文

页码: 917-920

在线出版日期: 2012-12-16（万方平台首次上网日期，不代表论文的发表时间）