Research of Thermoelectric Enterprise Marketing Management Information System Integration Model

摘要：

　　Domestic power marketing system means more backward,and the marketing organization system is imperfect.Due to business expansion and increased market competition,Tianfu thermoelectric original electric gas marketing system can no longer meet the needs of enterprise development which lead to information islands.According to the current operating status of the joint stock company and existing problems,this paper study a large marketing integration model,and constructed a marketing network management system platform integrated with electricity,heat and gas for the thermal power enterprises.the establishmeat of an integrated marketing platform with electricity,heat and gas business is built on a unified infrastructure platform in order to unify customer information,marketing basic platform capabilities and customer service platform function,centralize management of eleetricity,heat,gas marketing business in one of a big marketing intensive management mode including electricity,heat and gns.

关键词： Marketing Model Marketing Information System Integration

作者: Zhigang Li Zetian Fu Jiayong He

作者单位: College of Economics & Management, China Agricultural University, Beijing ,100083, China ;Xinjiang T College of Economics & Management, China Agricultural University, Beijing ,100083, China Xinjiang TianFu Thermoelectric CO., LTD, Shihezi City, 832000, Xinjiang, China

会议类型: 国际会议

会议名称: 2012 2nd International Conference on Computer and Information Applications(ICCIA2012)(2012第二届计算机和信息应用国际会议)

会议地点: 太原

会议语种:英文

页码: 765-768

在线出版日期: 2012-12-08（万方平台首次上网日期，不代表论文的发表时间）