A Research of the Vertical Differentiation of Digital Content Products Basing on numerical simulation analysis
This paper mainly analyze the motivation of enterprises to provide differentiation products,and market result,relevant social welfare effect in digital content products market.First,combing the speciffic characteristics of digital content products,this paper has developed the Vertical Differentiation Model of Digital Content Products.And then makes an numerical simulation of this model.We get two primary conclusion:(1)Under the assumption of economic man,digital content market will form vertical differentiation of product quality at last,namely products of different classes will coexist and every enterprise will have relevant stable competitive strategy.(2) The digital content market has a trend that enterprises with high quality products will get higher profit.There are three points of new ideas.(1)introducing specific characteristics of digital content product to the model.(2)loosening previous assumption of rational customer.(3)Introducing non-quality characteristic to the question of quality-choosing.
digital content product vertical differention numerical simulations
Zhenbo Zhang Lingyi Hu Bin Wang
Department of Public Finance, School of Economics Xiamen University Xiamen, China the State-owned Assets Supervision and Administration Commission Xiamen,China
国际会议
太原
英文
954-957
2012-12-08（万方平台首次上网日期，不代表论文的发表时间）