Marketing Strategy of Tourism Based on the E-commerce Environment

摘要：

　　In the e-commerce environment,some current situations still exist in the development of Chinas tourism,such as the single marketing tool,the unclear direction of development in the tourist websites,the low level of personalized products,imperfect legal system and payment platform,delayed information delivery.This essay aims at exploring how to combine traditional and interactive marketing,clearing the direction,refining the business segments,providing a personalized service,effectively combining tourism and mobile e-commerce,forming an optimized marketing strategy of development.

关键词： E-commerce Tourism Marketing Strategy

作者: Yeqian Ni Libo Wen Bin Huang

作者单位: School of Media Studies & Humanities, Zhejiang University City College Hangzhou, 310000, China

会议类型: 国际会议

会议名称: 2012 2nd International Conference on Computer and Information Applications(ICCIA2012)(2012第二届计算机和信息应用国际会议)

会议地点: 太原

会议语种:英文

页码: 1018-1020

在线出版日期: 2012-12-08（万方平台首次上网日期，不代表论文的发表时间）