Analysis of User Experience at B2C E-commerce Website
Along with the development of e-commerce,B2C e-commercewebsites are springing up like mushroom.In the increasingly competitive industry,each enterprise wants to stand out,which will result in a more and more severe competition,and even erupt price war sometimes.Benign e-commerce should satisfy the actual needs of customers and improve the user experience in order to promote the sustainable development of enterprise.Attracting the customers with price war in the short term may obtain temporary interest.However,it can not guarantee long-term benefit.Instead,it is not beneficial for the development of the industry.This paper intends to illustrate the significance of improving the user experience in e-commercial website,analyzing the problems and proposing some suggestions for commercial website to promote the benign competition among enterprises.
B2C e-commerce website User experience Price war
Luling Liu Mengdi Chen Bin Huang
School of Media Studies & Humanities Zhejiang University City College Hangzhou, China
国际会议
太原
英文
1021-1024
2012-12-08（万方平台首次上网日期，不代表论文的发表时间）