Analysis of the Application of Social E-commerce Marketing

摘要：

　　During the e-commerce boom period,many traditional companies have joined the e-commerce market,and enterprise users of e-commerce sites have reached saturation.Enterprises that only rely on the sites navigation or search systems have been unable to meet the needs of users.Social e-commerce which combines social media with traditional e-commerce has become a mainstream trend.In this paper,the development status of social e-commerce will be discussed,in order to provide the development strategy to solve social e-commerce marketing issues.

关键词： e-commerce social e-commerce SNS micro blogging marketing

作者: Libo Wen Yeqian Ni Bin Huang

作者单位: School of Media Studies&Humanities, Zhejiang University City College, Hangzhou,10015, China

会议类型: 国际会议

会议名称: 2012 2nd International Conference on Computer and Information Applications(ICCIA2012)(2012第二届计算机和信息应用国际会议)

会议地点: 太原

会议语种:英文

页码: 1106-1108

在线出版日期: 2012-12-08（万方平台首次上网日期，不代表论文的发表时间）