On Competitive Strategy for Group Purchase Websites in China
Due to low sanctified standard,on-line Group purchase has burgeoned in an unprecedented speed,becoming a most popular on-line shopping way for a great number of consumers.As the number of these websites increases,Group purchase industry is getting homogenized.With the market competition gaining its momentum in the market gradually,these websites sink into a dilemma.Our paper takes the current developmental status of Group purchase websites into consideration,which is characterized by five homogenized features,i,e.,web page,goods,services,marketing and profiting model,to provides some competitive strategies on how it runs.
Group purchase websites homogenized features competitive strategies
Beiying He Bin Huang
School of Media Studies & Humanities, Zhejiang University City College, Hangzhou,310015, China
国际会议
太原
英文
1142-1144
2012-12-08（万方平台首次上网日期，不代表论文的发表时间）