China telecom operators flow management
This paper firstly studies that Chinese telecom operators are facing three major challenges in the context of mobile Internet:One challenge is that OTT subverts the business model of the telecom operators; The second challenge is that nowadays people use data instead of calling,which puts much pressure on the operators growth; The third one is that The flow increase not added income becomes the operators urgent problem.Secondly,the paper proposes Mobile Internet strategy of Chinese operators:One is that the operators should build intelligent pipe to enhance the intelligent support capabilities,improve IntelliSense capabilities and enhance cooperation capabilities.The second is that the carriers should manage the traffic well:they must take advantage of the good chance of triple play to develop mobile TV; they should give reasonable guidance and diversion of large data flow and build new network incubator platform.
mobile internet telecom operators operational strategy
Chunhua Liu Tingjie Lv
Department of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China
国际会议
太原
英文
1279-1281
2012-12-08（万方平台首次上网日期，不代表论文的发表时间）