Analysis of the B2C Mode of Mbaobao and Strategies for Vertical E-commerce

摘要：

　　Facing the tremendous temptation of the Internet,a large amount of the traditional industry enterprises have rushed to start with the E-commerce.Mbaobao is a successful example of E-commerce.It has developed rapidly in the B2C E-commerce,and has become the largest Brand Sales of bags on the Internet.The main reason is an innovative B2C mode of Mbaobao takes fast as center of the vertical online sales and has private multi-brand.This article intends to have an in-depth discussion of Mbaobao in several areas.The profit mode,revelation and significance.We propose appropriate strategic actions and address current issues.

关键词： the B2C mode of Mbaobao core competitiveness vertical e-commerce the significance of Mbaobao

作者: Shijie Jiang Chen Zhang Bin Huang

作者单位: School of Media Studies & Humanities Zhejiang University City College Hangzhou, 310015, China

会议类型: 国际会议

会议名称: 2012 2nd International Conference on Computer and Information Applications(ICCIA2012)(2012第二届计算机和信息应用国际会议)

会议地点: 太原

会议语种:英文

页码: 1417-1420

在线出版日期: 2012-12-08（万方平台首次上网日期，不代表论文的发表时间）