A Development Strategy of M-commerce against Mobile Internet

摘要：

　　Digitization,informatization,and networking are the epoch features of the 21st century.Mobile internet,popularizing and developing worldwide with an irresistible momentum,has had a revolutionary effect on our life.Thus,a new researeh direction has appeared that how the M-commerce meets the consumers demand better and how to improve the overall level of M-commeree.This essay mainly analyzed the M-commerce development status and problems and put forward corresponding strategies combined with the mobile technology today.

关键词： Mobile internet M-commerce Development strategy

作者: Miaoyan Shen Chenyu Liu Bin Huang

作者单位: School of Media Studies & Humanities Zhejiang University City College Hangzhou, China

会议类型: 国际会议

会议名称: 2012 2nd International Conference on Computer and Information Applications(ICCIA2012)(2012第二届计算机和信息应用国际会议)

会议地点: 太原

会议语种:英文

页码: 1438-1441

在线出版日期: 2012-12-08（万方平台首次上网日期，不代表论文的发表时间）