Game theory research on the lemon problem of the e-commerce market

摘要：

　　Lemon problem is a concrete manifestation of information asymmetry.In the e-commerce market,due to its unique and open character,the problem is even worse than the traditional market,restricting the development of the e-commerce market.This paper analyzes the reasons for the lemon problem in the e-commerce market,using the game theory to discuss how to solve this problem,finally get the specific approaches from multi-angles.

关键词： E-commerce lemon problem information asymmetry game

作者: Lin Yan

作者单位: Business School of Hohai University Nanjing, China

会议类型: 国际会议

会议名称: 2012 2nd International Conference on Computer and Information Applications(ICCIA2012)(2012第二届计算机和信息应用国际会议)

会议地点: 太原

会议语种:英文

页码: 1513-1515

在线出版日期: 2012-12-08（万方平台首次上网日期，不代表论文的发表时间）