Research on motivation、experience、satisfaction and behavioral intention of museum tourism--A case of Macau museum
With the continuous development of the society,the functions of museum go beyond collection、conservation、display of cultural and spiritual heritage.It has developed into a multi-functional institution with education、leisure、entertainment、social significance.Modern museums not only provide people with place to learn new knowledge,but also serve as new tourist attractions for the city.Now,museum tourism is becoming a major driving force to stimulate economic growth of the city.Visiting the museum itself is a process of experience,the study of which can greatly promote the development of museum and help fully realize its functions.This paper aims to study the visitor’s motivation、experience、satisfaction and behavioral intention,and some relevant suggestions are put forward as a result of the research.
Research on motivation experience satisfaction and behavioral intention of museum tourism
Tang Juan Qiu Chenyu
国际会议
The 3rd International Conference on Tourism between China-Spain(第三届中西旅游大会)
广州
英文
1-18
2012-12-01（万方平台首次上网日期，不代表论文的发表时间）