The Comparison of Service Innovation between High Level Hotels and Budget Hotels in China
Because of global competition,new products and services appear rapidly in hotel industry but customer-oriented research on hotel service innovation is rare.From customers’ perspective,the authors find out innovative products and services in budget hotels and high level hotels by participant observation and informal personal interview.Then these items will be classified twice by Delphi Method.And based on the levels of products and services theory which has been widely used in researches on hotels and the types of service innovation,an in-depth analysis about the features and reasons has been given.The purposes of this research are firstly finding innovation emphasises and tendencies of different hotel ranks,and then supplying suggestions for forming advantages and diversification strategies in the fierce market competition according to the customers’ cognition and preferences of service innovation.
Service Innovation High Level Hotels Budget Hotels Levels of Products and Services Types of Service Innovation
Xu Hong Liu Yuqing Song Lei Wang Ruihan
College of Tourism and Service Management in Nankai University, Tianjin, China
国际会议
The 3rd International Conference on Tourism between China-Spain(第三届中西旅游大会)
广州
英文
1-7
2012-12-01（万方平台首次上网日期，不代表论文的发表时间）