Study on Microblog Marketing Feasibility and Counterm Easures of Tourism Enterprises in China
The microblog marketing is a bran-new network marketing model,it can achieve a variety of business functions,such as brand information dissemination,interact with consumers,customer service,public relations services,electronic commerce and so on.In Chinas tourism industry “12th Five-Year development planning outline,the National Tourism Administration explicitly encourage tourism destination and tourism companies to carry out tourism publicity and marketing activities through microblog.In this paper,through analysis of the role played by microblog marketing of tourism enterprises,combined with the characteristics of tourism industry,the feasibility of tourism enterprises to carry out the microblog marketing is analyzed,a tourism microblog marketing strategy is proposed.This strategy has systematicness,scientificalness,rationality and validity,can effectively promote the development of Chinas tourism industry.
microblog network marketing tourism enterprises feasibility analysis counterm easures
Peng Qin
Economics and Management Department of Chengdu Sport University
国际会议
The 3rd International Conference on Tourism between China-Spain(第三届中西旅游大会)
广州
英文
1-4
2012-12-01（万方平台首次上网日期，不代表论文的发表时间）