Research on Cultural Heritage Tourism Development Based on Tourist Perception:A Case Study of Beijing Olympic Park

摘要：

　　Cultural heritage tourism is one of the most essential components in tourist industry while tourist perception is of considerable referential importance for the development of cultural heritage destination.As one of the touristic hot spots after Beijing Olympics games as well as a typical sports cultural heritage tourist attraction,Beijing Olympic Park has become a new tourism landmark and tourist destination in Beijing.Based on a tourism market questionnaire survey,this paper analyses the present situation and existing problems of the tourism development in Beijing Olympic Park from the tourists’ perspective.This paper also tests five research hypotheses and makes some suggestions on the tourism market,tourism branding,tourism activities,tourism support system etc.specifically for Beijing Olympic Park.

关键词： cultural heritage tourism tourist perception tourism market demand tourists behaviour Beijing Olympic Park

作者: Li Jionghua Rosalind Sia Zhu Yingbo Zhou Rongzhu

作者单位: Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing, China;China Women’s U Peking University, Beijing, China China Women’s University, Beijing, China City University of Hong Kong, Hong Kong, China

会议类型: 国际会议

会议名称: The 3rd International Conference on Tourism between China-Spain(第三届中西旅游大会)

会议地点: 广州

会议语种:英文

页码: 1-6

在线出版日期: 2012-12-01（万方平台首次上网日期，不代表论文的发表时间）