Characteristics of global cruise tourism consumption and their inspirations to Shanghai
According to 12th Five-year Program of Shanghai Cruise Industry,by the end of the 12th five-year program,Shanghai will have become a cruise hub port in East Asia and one of the three intl cruise centers in Asian-Pacific Region after Singapore and HK.How to fulfill the abovementioned development goals,conform to the development trend of global cruise tourism consumption,and facilitate development of cruise market with success has become a critical issue in urgent need of solution.Therefore,the paper attempts to probe into characteristics of global cruise tourism consumption focusing on Consumption Level,Consumption Will,Leisure Time,Route Demand,Features of Information Demand based on related research findings,and raises countermeasures based on the current situation of Shanghai cruise tourism consumption,in the hope of promoting sustainable development of cruise tourism and providing foundations for decision making of the governments related management policies.We got that we should improve the consumption level of cruise tourism,bridge this gap between cruise tourists and non-cruise tourists and fully meet the consumption will of tourists,cruise companies and travel agencies should focus on the launch of routes within 6 days for route design and product promotion.To strive for the affiliation of intl cruise routes from Europe,America and Asian-Pacific Region boost rapid growth of travel agencies and enhance information publicizing about cruise tourism through travel agencies.
cruise tourism consumption characteristics Shanghai
G.D.Yan J.C.Kang G.D.Wang Q.C.Han
School of Management, Shanghai University of Engineering Science, China Urban Ecology and Environment Research Center, Shanghai Normal University, China
国际会议
香港
英文
827-831
2012-12-01（万方平台首次上网日期，不代表论文的发表时间）