The Situation, Problems and Countermeasures of E-commerce Trust Evaluation in China

摘要：

　　In the e-commerce field,it is feasible to solve the problem of trust in e-commerce by measuring the degree of businesses and consumers trustworthy through the evaluation of trust.Firstly,the status of e-commerce trust evaluation in China is summarized in the thesis.Then the existing problems are analyzed.Finally,the corresponding countermeasures are proposed in order to improve the research in the field of Chinas e-commerce trust evaluation.

关键词： research countermeasures trust evaluation factor analysis status

作者: HU Weixiong WANG Chong

作者单位: Department of Information Management,Central China Normal University,152 Luoyu Road, Wuhan 430079, China

会议类型: 国际会议

会议名称: 第七届科学计量学与大学评价国际研讨会

会议地点: 武汉

会议语种:英文

页码: 22-25

在线出版日期: 2012-10-27（万方平台首次上网日期，不代表论文的发表时间）