The Research on Information Communication Effect of Microblog

摘要：

　　As one of the social media,the spread value of microblog is becoming obviously.We chose a piece of rnieroblog information disseminated by a user called Apple Collection as sample data,explore the longitudinal effect and the horizontal effect of microblog information dissemination from empirical perspective.Based on this,we prove the view of people gathering in microblog due to common interests and hobbies,analyze the influence factors of microblog information dissemination and draw the rule of microblog communieation effect weakening with the increasing of the layer of information dissemination.

关键词： microblog information dissemination communication information analysis

作者: CHEN Yuan YUAN Yanhong XU Wuping

作者单位: Center for the Studies of Information Resources, Wuhan University,Wuhan 430079, China

会议类型: 国际会议

会议名称: 第七届科学计量学与大学评价国际研讨会

会议地点: 武汉

会议语种:英文

页码: 74-77

在线出版日期: 2012-10-27（万方平台首次上网日期，不代表论文的发表时间）