The Best of Both Worlds:Working Towards a Western-Eastern Management Model

摘要：

　　Are Western and Eastern management philosophies mutually exclusive and best applied in isolation-or could there be an optimal mixture of both that produces the best results in an international context? This paper explores how West meets East in the management approaches of German subsidiaries in China.In an exploratory pilot study,three German Mittelstand companies were evaluated on their use of German and Chinese management practices and corporate strategic orientation,drawing inspiration from Perlmutters ‘Ethnocentric-Polycentric-Geocentric (EPG) model.Through qualitative inquiry,rich insights were obtained from semi-structured,in-depth interviews with each of the Chinese subsidiaries’ functional heads,managing directors and headquarter representatives.

关键词： China Germany SMB International Management best practices EPG model

作者: Werner Fees Amanda Mailer Xia Xu

作者单位: Georg Simon Ohm University of Applied Sciences, Germany

会议类型: 国际会议

会议名称: Fourteenth West Lake International Conference on Small & Medium Business(第十四届西湖国际中小企业研讨会)(WLICSMB2012)

会议地点: 杭州

会议语种:英文

页码: 282-296

在线出版日期: 2012-10-13（万方平台首次上网日期，不代表论文的发表时间）