Chinas Laozihao:The Management and Maintenance of Corporate Heritage Brands
Our research-and the research from our earlier research collaborators-have revealed,there is prima facie evidence to suggest that corporate heritage brands are a global phenomenon:not only do western heritage brands engender considerable interest and loyalty in their territories but it would appear indubitably to be the case that within the Peoples Republic of China the very some phenomenon may be found.Moreover,the importance and value of this distinct category of company has been recognized by the Government in China.The recent interest in corporate heritage brands in China-even if though many Chinese corporate heritage brands have not,alas,endured as a result of the radical changes within the business environment over the last sixty years-means that our research may,perhaps,be timely.
Laozihao Brand Management Corporate Heritage Brand Chinese Family Business
John M.T.Balmer Weifeng Chen
Brunel University, The United Kingdom
国际会议
杭州
英文
454-463
2012-10-13（万方平台首次上网日期，不代表论文的发表时间）