Model of Customer Loss Based on Cluster and Neural Network

摘要：

　　In telecom CRM, characters of customer loss are uncertain and complicated.It is difficult to describe using a single algorithm.Both Two-Step clustering algorithms and neural networks analyzing method are adopted in this paper, and build a Telecommunications customer loss prediction model.When it is used in actual area, the rate of accuracy is up to 80.12%.

关键词： Two-Step clustering algorithm Neural networks Customer loss

作者: WU Yan LIU BingXiang LI MengShan

作者单位: School of Information Engineering,JingDeZhen Ceramic Institute,JiangXi,China

会议类型: 国际会议

会议名称: the 3nd International Conference on Digital Manufacturing & Automation (第三届数字制造与自动化国际会议(ICDMA 2012))

会议地点: 桂林

会议语种:英文

页码: 284-287

在线出版日期: 2012-08-01（万方平台首次上网日期，不代表论文的发表时间）