Research on Application of Data Mining Technology in CRM

摘要：

　　Customer relationship management (CRM) has been the important part of enterprise decision and management and the Data Mining technology provides a good support for the implementation of CRM.This paper analyses the main functions and application flow in CRM and mainly discusses the ID3 algorithm of decision tree classification methods.A concrete ID3 algorithm instance in CRM is also presented.The paper will provide powerful technical support for better commanding market tendency and mining potential customers.

关键词： Customer Relation Management Data Mining Decision Tree Analysis ID3 Algorithm

作者: Hong Yan Ying Gao

作者单位: School of Management,University of Jinan,Jinan 250022,Shandong Province,China

会议类型: 国际会议

会议名称: 2012 IEEE 5th International Conference on Management Engineering & Technology of Statistics (第五届(2012)管理工程与统计技术国际学术研讨会(ICMETS2012))

会议地点: 青岛

会议语种:英文

页码: 199-203

在线出版日期: 2012-07-20（万方平台首次上网日期，不代表论文的发表时间）