The Dynamic Evolution of Competitive Advantage

摘要：

　　This study is based on the theory of competitive advantage.Taking the air conditioning industry for example,we used the structured content analysis method to disassemble and analyze Gree,Midea and Haiers annual report in the past decade.And expert scoring method was used to rate the competitive advantage,to explore the dynamic evolution of competitive advantage in the dynamic competitive environment.We found the competitive advantage in a dynamic environment is a dynamic evolution.The evolution of dimensions including:the dynamic evolution in time and in value chain.And the dynamic evolution of competitive advantage reflects some characteristics.

关键词： Competitive Advantage Dynamic Evolution Differential Advantage Cost Advantage

作者: Ming Chen Cong Kuang Shenglei Pi

作者单位: School of Business Administration South China University of Technology Guangzhou,China

会议类型: 国际会议

会议名称: 2012 IEEE 5th International Conference on Management Engineering & Technology of Statistics (第五届(2012)管理工程与统计技术国际学术研讨会(ICMETS2012))

会议地点: 青岛

会议语种:英文

页码: 425-428

在线出版日期: 2012-07-20（万方平台首次上网日期，不代表论文的发表时间）