Dynamic Stochastic Multi-criteria Decision Making Method Based on Prospect Theory and Conjoint Analysis
A method based on prospect theory and conjoint analysis is proposed for dynamic stochastic multi-criteria decision making problems,in which the information about criteria weight is unknown and criteria values follow some kinds of distributions.Decision-makers attitude towards risk is introduced into this paper.Firstly,data is collected by investigation and criteria weights are derived by conjoint analysis.The prospect value of each alternative in different period is calculated according to distribution function.Then,index distribution decides time sequence weight,and overall prospect values of each alternative are obtained and ranked by aggregating prospect value in different period.Finally,an example of choosing best product illustrates the feasibility and effectiveness of this method.
Dynamic stochastic multi-criteria decision making Prospect theory conjoint analysis Distribution function
Jun-hua Hu Peng Chen Liu Yang
Business School of Central South University,Changsha,China
国际会议
青岛
英文
612-619
2012-07-20(万方平台首次上网日期,不代表论文的发表时间)