Analysis of Value Creating Innovation of Group-purchasing Websites--Based on Value-creating Network Model
This paper analyzes the sources of value creation for Chinese group-purchasing websites from the perspective of Value-creating Network model.After case studying of the top five Chinese group-purchasing websites,e.g.Lashou Website,Taobao Website,the author emphasize that to build a sustainable group-purchasing website for an innovative model,it should include developing core capability of the website,making constructive alliance with partners,maintaining good relationships with firms in the network.And most important of all,such innovative model should be able to create superior customer value by seamlessly integrating the business activities of network members.
Group-purchasing websites Value-creating Network theory Superior customer value
WANG Saifang
School of Economics of,Shenzhen Polytechnic,Shenzhen,P.R.China,518055
国际会议
青岛
英文
667-671
2012-07-20（万方平台首次上网日期，不代表论文的发表时间）