On The Commercial Values And Operational Patterns of Corporate Microblog Marketing

摘要：

　　This article aims to study and analyze the effects of microblog marketing on corporate commercial values and operational patterns to solve the bottleneck our enterprises are facing now.By combining the systems and marketing situation of microblog,we can dig out substantial commercial values and explore the commercial values and operational patterns,which can offer references to domestic enterprises involved in marketing difficulties.

关键词： Micro blog marketing commercial value mode of operation

作者: LI Qingquan XU Ai CONG Guo

作者单位: Department of Economy and Management,Hunan University of Science and Engineering,Yongzhou,P.R.China

会议类型: 国际会议

会议名称: The 5th International Institute of Statistics & Management Engineering Symposium (第五届(2012)国际统计与管理工程学术研讨会(IISMES2012))

会议地点: 青岛

会议语种:英文

页码: 714-717

在线出版日期: 2012-07-20（万方平台首次上网日期，不代表论文的发表时间）