RESEARCH OF PERSONALIZED RECOMMENDER SYSTEM IN M-COMMERCE:A COGNITIVE-STYLE APPROACH BASED ON FD/(I)

摘要：

　　With the development and penetration of mobile devices,the opportunity for M-Commerce has opened.Compared with case-based reasoning and collaborative filtering,few take the cognitive style into account when designing personalized recommender system.Adomain and feedback-based FD/(I) calculator algo-rithmwas proposed to address the using condition issues and FD/(I) evaluation problems.Experimental study shows that the users FD/(I) degree can be evaluated transparently and the quality of personal-izedrecommendationhas been promoted in terms of both contents and form of presentations.

关键词： FD/(I) Personalized Recommendation Cognitive Style M-Commerce

作者: Weizhi Gong Huiyao An Jianhong Xu Hao Wang

作者单位: School of Automation and Electrical Engineering,University of Science and Technology,Beijing 100085, School of Software and Microelectronics,Peking University,Beijing 100083,China

会议类型: 国际会议

会议名称: 2012 2nd IEEE International Conference on Cloud Computing and Intelligence Systems (2012年第2届IEEE云计算与智能系统国际会议(IEEE CCIS2012))

会议地点: 杭州

会议语种:英文

页码: 1824-1828

在线出版日期: 2012-10-30（万方平台首次上网日期，不代表论文的发表时间）