会议专题

Proposing a Conceptual Framework to Investigate the Impact of Strategic Alignment and Its Context on E-Business Performance

  E-business is defined as any firm that derives a significant proportion (≥10%) of its revenues from transactions conducted over the Internet 1.Due to the nature of competition over the Internet,e-businesses must make their strategic decisions quickly to respond to high level technological and market changes 2.The results of these quick responses are not always desirable,and it is sometimes damaging to a firms performance.This problem arises since the strategic decisions are not usually made in ‘strategic alignment with a firms external and internal characteristics.

Mona Rashidirad Hamid Salimian

Kent Business School(KBS), University of Kent, Kent, UK

国际会议

第四届管理创新国际研讨会(IWPM2012) 暨第十二届全国科技评价学术研讨会

北京

英文

77-79

2012-10-19(万方平台首次上网日期,不代表论文的发表时间)