Technique Application and Management Innovation:Use CRM to Improve the Commercial Bank Services

摘要：

　　Systematization principle on non-linear theories is such a philosophy principle in neither the information society that is neither a strict nor orderly nor an inorganic society.In the information society each entity continuously modifies the structure of organization to maximize the social value by the network.In the industry ages,people would like to purchase the product.While in the information society people would like to purchase the service at reasonable price.How to save the customers under the vehement circumstance? How to set up the complete customer relationship management at low cost? How to make banks realize CRM? Such problems must be paid more attention.

关键词： Customer relationship management Commercial banks Activity-based costing method ECRM Innovation

作者: Qing-yi Chen Ning Zhang

作者单位: Department of Management, Minzu University of China, Beijing, China

会议类型: 国际会议

会议名称: 第四届管理创新国际研讨会(IWPM2012) 暨第十二届全国科技评价学术研讨会

会议地点: 北京

会议语种:英文

页码: 128-135

在线出版日期: 2012-10-19（万方平台首次上网日期，不代表论文的发表时间）