A Consumers Preference Study on E-book Reading

摘要：

　　E-books reading has been became a new reading trend that makes book publishers need to focus on this critical issue seriously.In spite of the book content providers,the three major Taiwans telecom companies also provide the e-reading environment to their customers.The on-line survey was conducted for the study to ask users perspectives on the e-reading experience.Research findings showed that the readers concerned about the immediate,efficient,diverse,convenient,and easy to access reading environment.Improve the digital publishing workflow is the best way to meet readers needs.Once readers needs have been fulfilled,e-reading world will be flourished.

关键词： E-book Digital publishing E-book reader

作者: HAO Tsungyu HAN Fengnien HO Chiupai

作者单位: Graphic Communications and Digital Publishing, Shih Hsih University, Taiwan Department of Graphic Communication Arts, National Taiwan University of Arts,Taiwan

会议类型: 国际会议

会议名称: the 2nd China Academic Conference on Printing and Packaging (2012第二届中国印刷与包装学术会议(CACPP 2012))

会议地点: 北京

会议语种:英文

页码: 213-216

在线出版日期: 2012-10-19（万方平台首次上网日期，不代表论文的发表时间）