A Study of E-book Industrys Cooperation in Taiwan
Purchasing the E-books from the on-line bookstore is the trend that Amazon created this business model successfully.Miniwatts Marketing Group (2010) pointed that the internet penetration rate in Taiwan has been reached 70%.Amazon and Barnes and Nobel both claimed the revenue of e-books exceeded the books in 2010.The compound annual growth rate is nearly 72% in year 2008-2013.Therefore,there is a great need to investigate the cross-industry of publisher industry,hardware industry,and internet service platforms to integrate the picture of E-book industry in Taiwan.The qualitative research method will be used to interview the managers in the related leading companies in order to understand the how to do and what to do between each other to promote the digital products.By gathering the information to gain the knowledge for the reference to the related industries to work closely to benefit each other and expand the business scope.It is absolutely helpful to create a comfortable reading environment to satisfy the readers various needs.
E-book Digital publishing Cross-industry cooperation
HAO Tsungyu MA Liyi LEE Hsiangjung
Graphic Communications and Digital Publishing, Shih Hsih University, Taiwan
国际会议
the 2nd China Academic Conference on Printing and Packaging (2012第二届中国印刷与包装学术会议(CACPP 2012))
北京
英文
223-226
2012-10-19（万方平台首次上网日期，不代表论文的发表时间）