International Competition Strategy Analysis of Shandong Cultural Industrys Soft Power

摘要：

　　Shandong has exceptionally large potential in culture resources,which laid a solid foundation of the promotion of Shandong cultural industry soft power.Facing the increasing process of economy globalization and heated competition,this paper is following this clue:begin with promoting Shandong cultural industry soft power,analyze the cause of some obstacles,propose some international competition strategy to increase the soft power and make Shandong cultural industry succeed in the international market.

关键词： Cultural industry Competition advantage Soft power Competition strategy

作者: WANG Hong

作者单位: School of Economics,University of Jinan,Jinan,P.R.China,250022

会议类型: 国际会议

会议名称: The Second (2012) International Academic Seminar of National Softpower (第二届国际软实力学术研讨会)

会议地点: 济南

会议语种:英文

页码: 47-51

在线出版日期: 2012-10-12（万方平台首次上网日期，不代表论文的发表时间）