Study on Soft Power of Sports Industry in China

摘要：

　　Sports industry as the foundation and important part of China sports has rapidly developed in recent years.Its development status and future direction are attending more and more attention.Its necessary to evaluate the soft power of sports industry.This article,from the Chinese sports industry internal structure,summarizes the sports industry development,evaluates the development and function of sports industry through the establishment of internal structure model,making qualitative and quantitative analysis on the development of the soft power of Chinese sports industry,and provides a reference for the future development.

关键词： Sports industry Fixed assets Investment in science and technology Sports soft power

作者: SUN Hao TANG Wen

作者单位: Institute of Physical Education,University of Jinan,P.R.China,250022 Institutes of Physical Education,University of Jinan,P.R.China,250022

会议类型: 国际会议

会议名称: The Second (2012) International Academic Seminar of National Softpower (第二届国际软实力学术研讨会)

会议地点: 济南

会议语种:英文

页码: 82-87

在线出版日期: 2012-10-12（万方平台首次上网日期，不代表论文的发表时间）