The Mechanism of Enhancing Cultural Persuasiveness--Perspective based on the psychology of advertising

摘要：

　　Under the guidance of the theory in the psychology of advertising,in order to improve the cultural persuasiveness,we are required to make a series of adjustments to the attitude,the subject,the content,the mode,the object location of foreign communication.To improve cultural persuasiveness,not only make efforts in the dissemination,it is more important to strengthen the overall national strength of Chinas cultural,political,economic,and quality of the citizens.Construction work on the enhancement of cultural persuasiveness is much more powerful than the role of mere propaganda.

关键词： The psychology of advertising The cultural persuasiveness Construction work Dissemination

作者: WANG Jing

作者单位: Department of Marxism-Leninism,Shandong Institute of Political Science and Law,Jinan City,Shandong,P.R.China,250014

会议类型: 国际会议

会议名称: The Second (2012) International Academic Seminar of National Softpower (第二届国际软实力学术研讨会)

会议地点: 济南

会议语种:英文

页码: 135-140

在线出版日期: 2012-10-12（万方平台首次上网日期，不代表论文的发表时间）