Decisive Factors of Educational Influence-Multi-case Study Based on Marketing Theory

摘要：

　　In this paper,a theoretical model for the educational influence from the perspective of different audiences to universities and educational institutions were established.Then,through field research and depth interview on Tianjin University,Tongji University and some other educational institutions,some decisive factors for the educational influence were analysis and identified.Finally,we suggest countermeasures for improving educational influence based on the Marketing Theory.

关键词： Educational influence Marketing theory Multi-case study

作者: ZHANG Ying YANG Lin ZHANG Huiying

作者单位: College of Management and Economics,Tianjin University,Tianjin,P.R.China,300072

会议类型: 国际会议

会议名称: The Second (2012) International Academic Seminar of National Softpower (第二届国际软实力学术研讨会)

会议地点: 济南

会议语种:英文

页码: 354-358

在线出版日期: 2012-10-12（万方平台首次上网日期，不代表论文的发表时间）