On Soft Power Building Strategies of Universities

摘要：

　　Universities are the carrier of mainstream culture of one country.Soft power,as the core of contemporary development,shall be improved continuously by the universities to meet the requirement of internationalization trend and to pursue the international cooperation and long-term development.This paper explores the soft power building strategies of universities from perspectives of school spirit,school philosophy,school characteristics,school brand,and school culture.

关键词： Universities Soft power Strategies

作者: XU Xinqing

作者单位: Zhejiang International Studies University,Hangzhou,Zhejiang,P.R.China,310012

会议类型: 国际会议

会议名称: The Second (2012) International Academic Seminar of National Softpower (第二届国际软实力学术研讨会)

会议地点: 济南

会议语种:英文

页码: 438-441

在线出版日期: 2012-10-12（万方平台首次上网日期，不代表论文的发表时间）