The Impact of Country Image on the Consumers Purchase intention
Country images of Korea and Japan based on economic development,culture/education,Technological,political democratization and Workmanship,perceived by Chinese university students in Beijing,Shanghai and Shandong province of Chinese emerging markets as the representative of a potential buying power group,are surveyed,which,then are used to study how the perceived country images effect on their purchasing intention for Korean and Japanese products,such as,foods,cars,fashions,music CDs,electronic products and dairy produces.The study shows that,in Chinese emerging markets,country image affects on the purchase intention of each products differently.The country image of Korea was less influential than that of Japan on the Chinese students purchasing intention for the goods other than the electronic goods.Despite the small number of the sample,this study showed the importance of country image in the in Chinese emerging markets and suggested the need for both the government and private sector to take a strategy to enhance the country image by finding the relation between the elements of country image and the intention to purchase certain product.
Country image Purchasing intention Chinese consumers
SU Shuai LI Hao PARK Seok Jea
institute of Chinese-Korean economic & business,Shandong University of Political Science and Law,P.R college of foreign language,Shandong Normal University,P.R.China,250014 business school,woosuk University,Korea,701-205
国际会议
The Second (2012) International Academic Seminar of National Softpower (第二届国际软实力学术研讨会)
济南
英文
589-594
2012-10-12（万方平台首次上网日期，不代表论文的发表时间）