Establish the Cooperation Patterns for Chinese-African Domestic Electronic Appliance and Mechanic Corporations:A Theoretic Sketch

摘要：

　　Africa has become a strategic market for Chinese domestic electronic appliance corporations,and cooperating with Africa is obviously important for their success and survival.In order to survive and develop well in Africa,the Chinese corporations must find a new sustainable business pattern that is fit for Africa.This paper explores into the current challenges and strategies of Chinese domestic electronic appliance corporations,such as Huawei,ZTE,Midea,Gelanshi,Super in high-tech market which are trying to extend their business to Africa.It focuses on the issue that Chinese domestic electronic appliance corporations are involved in.It examines their successes and failures in terms of what parts of the value chain they specialize in and how to establish a division of labor with African partners.

关键词： Chinese domestic electronic appliance corporations African market strategy Cooperation pattern

作者: WANG Jinhui

作者单位: Mechanical Engineering Institute of Shaanxi Polytechnic Institute

会议类型: 国际会议

会议名称: the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)

会议地点: 北京

会议语种:英文

页码: 70-75

在线出版日期: 2012-10-01（万方平台首次上网日期，不代表论文的发表时间）