The Construction of Mass Communication and Cultural Soft Power

摘要：

　　National cultural soft power is the important part of the core competitiveness in the modern world.The important role of the mass media in the construction of national cultural soft power is emerging.This paper starts with the way that the mass media improves the implementation of national cultural soft power,analysis the effect and role of the the mass media improving national cultural soft power,summarizes the bottleneck in the process of the mass media improving national cultural soft power,and try to put forward ways and approaches to deal with.It has opened up a new path for the research of cultural soft powers construction and provided new ideas for the application research of mass communication.

关键词： Mass media Cultural soft power Implementation Results analysis Bottlenecks and response

作者: YANG Lei XU Nan LENG Xiuli

作者单位: Department of Journalism, School of Humanities and Law, Northeastern University, P.R.China, 110819 Department of Law, School of Humanities and Law, Northeastern University, P.R.China,110819 Administration Center, School of Humanities and Law, Northeastern University, P.R.China, 110819

会议类型: 国际会议

会议名称: the 26th Conference of Spacecraft TT&C Technology in China (第26届中国飞行器测控学术会议)

会议地点: 北京

会议语种:英文

页码: 259-264

在线出版日期: 2012-10-01（万方平台首次上网日期，不代表论文的发表时间）